What exactly is it that we do? I mean, we know what we do, but how do we know that you know? This is a marketing issue that any business must confront. There is no point being good at something if no-one knows about it—you must get the message out. ...
A few days ago I got a message from a friend cheerfully saying “371 days until Christmas”. It kind of feels that way does it not? Christmas this year is different. We know this because Thanksgiving was different. Christmas, socially speaking, will undoubtedly be much of the same, many of...
In this third client spotlight (read the first two here), we introduce the Boca Raton-based company FarFromBoring (FFB), which provides unique and captivating promotional products for clients across the country. While FFB provides innumerable products, in 2018 it launched an eco-friendly straw campaign that went on to sell 167 million paper straws around...
We first heard of the pandemic when it hit China back in January 2020. It was immediately clear that it would have a big impact on supply chain management. Ensuring responsible working conditions that met safety regulations and prevented contagion was not going to be easy. Many importers turned...
It’s been 11 months now since the original emergence of COVID-19 in China. And now the US and much of the world is experiencing a resurgence; a “second wave.” Many of our readers continue working from home and our own office in New Jersey has been closed since mid-March due...
I think everyone will agree that 2020 stands out as a crazy year, definitely one for the history books. And here we are at Thanksgiving, about one year since COVID19 started and about ten months since it started to have a direct effect on us all. Despite this past year’s...
Lately, negative feelings about doing business with China have noticeably increased. We note this is happening not just here in the USA, but in many other places in the world, including Europe, Australia, South America and South East Asian countries like Malaysia. The reason this has developed this way goes...
In this second Client Spotlight (read the first here), we introduce the Portland-based company Happy Products Inc. (HPI), whose signature product, The Flippy, has made reading, whether it is on tablets or books, comfier and cozier around the world. This young company’s dramatic growth—they now sell on QVC, HSN,...
