Product Development

Product Development

Services to design, build, and perfect your product

When developing a new product, professional support and management are key to the success of the project. CPG has been developing new products since the onset of business in 1978. We understand the process and what to focus on in order to get your product developed efficiently, as you envisioned it, utilizing best practices and conforming with of ESG (Environmental, Social and Governance) and CSR (Corporate Social Responsibility) guidelines. CPG knows what pitfalls to watch out for and how to resolve development issues if they arise.

Product Development goes hand in hand with local manufacturing capabilities. CPG can help with design, technical support and finding the right suppliers and the optimal materials. CPG does not recommend product development in China if the long term manufacturing goal is not in China.

Complete Process

In general the process of a new product development would go through the following steps:

1. Communicating the concept

2. Determine suitable factories

During this stage, CPG researches and identifies the best factories to work with. The selection of these factories is based on quality, costs, enthusiasm, reliability, and relevant experience, among other factors which are approved by the client.

3. Prototype creation

4. Product approval

Auxiliary Services

CPG also offers additional product development services catering to projects already underway.

Intellectual Property Protection and Advice

CPG understands that in any industry, privacy and the security of your intellectual, as well as physical, property matters. Making sure to protect your ideas and designs is a top priority at CPG and should be given its due attention when producing in China. While the low cost advantages of Chinese manufacturing are highly seductive, intellectual property rights protection is still a concern. This is in spite of the Chinese government increasing its efforts to crack down on copyright infringement in order to encourage further foreign investment and production in the country. China Performance Group will analyze your situation, present the best options to make sure our client’s property is safe, and help you execute and put those safeguards in place.

Molds Production

Our clients are not just looking to design a product, but are preparing to produce it on a large scale. In many cases a custom product will require proprietary molds. CPG’s Quality Control department aids in the preparation of all specifications to create the molds including AutoCAD drawings and specification sheets. Then CPG will work with a select factory to make sure that all molds are made according to the client’s specifications. Upon completion of the process, all the rights to molds, design specifications, and drawings are wholly owned by the client.


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