A logo is the symbolic embodiment of a corporate image or product image. As a China sourcing agent, I can attest that one of the most important functions of a logo is identification. It is easy for consumers to distinguish similar products of different enterprises or different companies in the...
Background: A packaging material manufacturer based in Latvia faced a unique sourcing challenge within the packaging and material supply industry. They needed a highly specialized laminated scrim paper to be used for covering waste wood in forest environments. This product required a 4-meter width, waterproof qualities, laminated grid reinforcement, and...
Say you invented a new product that you wanted to sell in the USA. You studied the market and you know it is going to be a winner. You have money to invest in inventory and get started. Now, you need to bring your product to market as quickly as...
“Company culture is the shared values, attributes, and characteristics of an organization... [I]t encompasses a variety of elements, including work environment, company mission, leadership style, values, ethics, expectations, and goals. Alternate names: Organizational culture, corporate culture, workplace culture” - Alison Doyle. “If you want to provoke a vigorous debate, start a...
China has been heavy in the media again, not only because of continued trade tensions with the U.S. but also because of its evolving role in innovation and IP protection. Six years ago, we shared some cautiously optimistic developments on China's progress in this area. Fast forward to 2025, and...
Importing from China never comes easy, but it doesn’t have to be impossible. Despite difficulties, there are a number of ways importers can make their sourcing supply chain run more smoothly. At the same time, there are a number of ways to make China sourcing seem impossible. One good way...
In today’s dynamic global market, efficient supply chain operations are critical to a company’s success—especially when it comes to supply chain management in China, where complexity and scale demand both precision and adaptability. Enterprise Resource Planning (ERP) software plays a vital role in unifying functions such as inventory control, procurement,...
Most importers have many of the same concerns when purchasing in China, one being the ability to protect their IP (Intellectual Property). It’s important for businesses to protect their homegrown ideas because it sets them apart from competitors, and can be used as a vital source of revenue. So how...